Most of e-commerce companies are moving to marketplace model.
Marketplace bring buyers and sellers together, usually without any upfront cost. !!
Advantage of having marketplace integrated with your store:
- A marketplace offers a large choice of products.
- Convenient way to compare prices and products
- You can keep an eye on the competition
The online marketplace is basically a place where you can find products coming from multiple vendors in the same platform. The marketplace owner is responsible for attracting customer and keeping track of money transactions, whereas vendor is dealing with manufacturing and shipping. This way, the marketplace avoids holding stocks, and the manufacturer sells directly his own products.